KFC's American Idol stunt
Now they're trying to create buzz again by offering American Idol contestant Sanjaya Malakar a free lifetime supply of (pretty disgusting) KFC Famous Bowls if he dons a bowl hairdo.
KFC President Gregg Dedrick wrote to Sanjaya: “If you don a bowl hairdo during one of your next nationally televised performances, KFC will grant you a free lifetime supply of KFC Famous Bowls. We’re sure America will be as ‘bowled-over’ by your take on this classic look as they are by our KFC Famous Bowls.”
Good grief!
from TV Envy
Labels: advertising, KFC