Monday, November 10, 2008

McDonald's: Savings Seekers Send Sales Soaring

McDonald's same-store sales* went up 8.2% in October.

Part of this amazing increase in sales can be attributed to cash-strapped families and individuals who are turning to McDonald's Dollar Menu during trying economic times.

McDonald's total sales rose 5.4 percent, 9.8 percent in Europe and 11.5 percent in the Asia-Pacific, Middle East and Africa region because of strong demand in Australia.

*FYI: Same-store sales are a key indicator of restaurant performance since they measure growth at existing locations rather than newly opened ones.

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