BK Drops Special Marketing Wallets

So Good food blog has a thorough documentation of a guerilla marketing effort by Burger King.

Evidently Burger King has been dropping wallets (so far in Chicago and Orlando) with cash, a map of area Burger King locations and a message telling the finder that he can also be a keeper.

The message reads: "Attention would-be good samaritan: Don't worry about lost & found. The King wants you to keep this wallet and everything in it."

Read the rest of the story and see more photos at So Good.