Dunkin' Donuts: America's Latte Break, 99¢

Dunkin' Donuts new "American Latte Break" means that now through November 11, on weekdays between 2 and 5pm, small hot or iced Lattes at Dunkin' Donuts are only 99 cents.

Another 'Dunkin' Deal' is a 99¢ Egg and Cheese Sandwich with the purchase of a medium or larger hot coffee.

"Americans are facing more and more challenges every day, as the economy forces many hard-working people to make difficult choices to keep their spending down. Whether or not to treat yourself to an afternoon latte shouldn't have to be one of them," said Frances Allen, Brand Marketing Officer for Dunkin' Donuts. "Dunkin' Donuts has been serving great coffee for more than 50 years, and no one knows better than us how important a cup of coffee can be in keeping people at their best. With America's Latte Break, those who keep this country running can keep themselves running with a delicious, high-quality latte, without breaking the bank."

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But the best thing about getting a Latte at Dunkin' Donuts is that you can order one by saying "small, medium, or large." That is, you're not forced to use the vocabulary invented by some coffee company's marketing department.

I was reminded of this when I watched this ad on Dunkin's site:

I know this is an old rant that's been beaten into the ground. But, yet, Starbucks is still insisting we use their terminology... so maybe this rant has been ranted loud enough yet for Starbucks to hear.

I just find it so hard, so insulting to my sensibilities to be forced to use Starbucks artificial, elitist 'words' to specify what size coffee I want from their "Baristas!"

So, to help make my point, I'll present you with this oldy, but goody: