Popeye's changes name & logo

Back December of 2006 we wrote about Popeye's spin-off franchise, "Popeye's Louisiana Kitchen."

Now it seems that Popeye's is going to re-brand their primary franchise, "Popeye's Chicken and Biscuits" as "Popeye's Louisiana Kitchen."

The "brand transformation" will include new menu items, national ads, and a new logo (pictured at right), in an effort to tie the brand to its Louisiana culinary traditions.

The change "reminds customers of the labor that goes into creating the brand's
authentic taste. Popeye's CMO, Dick Lynch, says "many consumers do not know the chicken is
marinated for at least 12 hours—-something he calls the Popeyes
Paradox, the company's ability to bring slow-cooked food to the
fast-food consumer."

Three new menu items already on the old Popeye's website are: the
Loaded Chicken Wrap, made with all-white meat chicken, red beans and
rice, and a cheddar tortilla; the Delta Mini, with all-white
meat chicken on a mini toasted bun with Delta sauce; and the Chicken
Biscuit, crispy all-white meat marinated in Louisiana seasoning on a
buttermilk biscuit. They are each priced at $1.49.