Giant Egg Signals Breakfast at McDonald's

McDonald's and their ad agency Leo Burnett have come up with another creative way to advertise and in this case announce when breakfast is being served. (Remember McDonald's sundial billboard and their living salad billboard?) This giant 3D robot egg cracks open from 6am to 10:30am...the hours that McDonald's is serving breakfast.

from a+.29:

"Leo Burnett Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed last week across from Wrigley field in Chicago. The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk. The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning. The mechanical engineering of the billboard was handled by Prop Art Studio."

see more photos of the egg at A+.29

via psfk and DVICE