Subway's new resolution

Subway is kicking off a new promotion called "Fresh Resolutions" on January 2. On their countdown site, Subway spokesman Jared describes the promotion as a way to help you achieve a "healthier lifestyle" for a "healthy new you" in the new year. He also mentions a 'fresh resolutions hot-line;' could this be a dieting helpline?

Subway will introduce an instant win scratch-off game as part of "Fresh Resolutions" with prizes including pool tables, elliptical trainers, bicycles, camcorders, snowboards, video iPods, and gift certificates for iTunes, Blockbuster and sporting goods.

Each entrant will receive a two week Bally Total Fitness guest membership. You could also win a month of daily motivational phone calls from Jared himself! No offense Jared, but I hope they offer an alternate prize for that one!