Blimpie's new whole grain bread

In response to the new USDA food pyramid, which recommends three servings of whole-grain daily, Blimpie is introducing a new whole grain bread in January. The bread, developed by General Mills exclusively for Blimpie, has one full serving of whole grain (16.8) in the Blimpie 6-inch sub size.

QSR writes: "According to the Whole-Grains Council, sales of whole-grain bread have increased 18 percent since the new dietary guidelines were introduced a year ago. Blimpie claims to be the first national chain in the quick-service sandwich category to switch to whole-grain wheat bread."