Ronald McDonald as fitness guru

McDonald's has revamped their Ronald McDonald mascot to reflect an emphasis on fitness. The leaner Ronald will encourage McDonald's young consumers to exercise. Ronald, who is known officially within McDonald Corp. as "chief happiness officer," will soon be seen riding a skateboard with a basketball star and kicking a football. [CNN]
A brief history of Ronald McDonald:

• 1963: Ronald McDonald makes his official debut
• 1965: Ronald's first appearance at the Macy's Thanksgiving Day parade
• 1966: First TV commercial featuring Ronald McDonald
• 1971: Ronald joined by other characters, including Hamburglar and Grimace
• 1994: Ronald McDonald Children's Charities celebrate 20th anniversary
• 2005: McDonald's announces Ronald's sporty new look